Paw District is a design-forward postcard series created for NYCxDESIGNxSouvenir, celebrating the rich diversity of New York City through the lens of its neighborhoods—and their canine counterparts. Each of the 15 illustrated postcards pairs a borough with a dog breed that captures its unique energy, charm, and local character. From the Italian Greyhound of SoHo to the Dalmatian of Chelsea, the series blends playful storytelling with visual wit, inviting both residents and visitors to experience the city in a fresh and joyful way.

The project was exhibited as part of the NYCxDESIGNxSouvenir exhibition, showcasing original and thoughtful takes on the city’s identity through objects.

Printed on premium, soft-touch 5x7" cardstock, the postcards are thoughtfully designed to serve as both collectible keepsakes and framable art pieces. The series aims to capture the heart of NYC while spotlighting its true four-legged locals.