Redesigning Farinolio’s Website for the Authentic Italian Experience
A fresh website design to highlight Farinolio’s unique offerings and clarify its brand story
CHALLENGE
Farinolio’s website didn’t fully convey the essence of the brand’s authentic Italian roots or its simple yet powerful origin story. While the bakery-cafe had a clear mission and product offering, visitors struggled to connect with the brand’s core story and offerings.
The challenge was to redesign the website to showcase Farinolio’s Italian heritage and make the browsing experience more intuitive, while highlighting its signature schiacciata, food, events, and classes.
SOLUTION
The website was redesigned to clarify and strengthen Farinolio’s brand story, focusing on its roots in Tuscany and the family’s passion for sharing the “Simple Taste of Italy.” The redesign incorporated rich imagery and refined messaging that celebrated the bakery’s core offerings, from their signature schiacciata to their special events and culinary classes.
By simplifying navigation and streamlining content, the new design makes it easier for visitors to understand the brand’s story and offerings. The refreshed website serves as a clearer, more engaging platform for potential customers to explore the authentic flavors and experience Farinolio has to offer.
“The redesigned website brings Farinolio’s authentic Italian experience to life, helping customers connect with the brand’s story and discover its delightful offerings with ease.”
DESIGNED WITH
LC & CO
CLIENT
FARINOLIO
SERVICES
WEBSITE DESIGN (UX & UI)